Professor David Rose

Elizabeth Creak Chair of Sustainable Agricultural Change

David leads the Centre for Social Science and the 'Engaging for Change' research group. David and his group conduct research on change in agriculture with a focus on helping farmers adapt to changing policies and societal demands. Areas of interest include technology adoption, behavioural interventions for change, and the ethics of new technologies. The group also conducts research on helping farming families cope with change with a focus on improving the landscapes of support for mental wellbeing.

David has published over 75 peer reviewed research papers, been invited to give oral evidence in Parliament three times, and written major reports for Defra, Welsh Government, the AHDB, FAO, and the OECD. He was a 2023-24 Fulbright Scholar at Cornell University.

Key papers

Rose, D. C., Sutherland, W. J., Parker, C., Lobley, M., Winter, M., Morris, C., Twining, S., Ffoulkes, C., Amano, T., Dicks, L. V. (2016) Decision support tools for agriculture: Towards effective design and delivery, Agricultural Systems 149 pp. 165-174. Full Text (Open access)
Rose, D. C., Parker, C., Fodey, J., Park, C., Sutherland, W. J., and Dicks, L. V. (2018). Involving stakeholders in agricultural decision support systems: improving user-centred design, International Journal of Agricultural Management 6 (3-4): 80-89. Full text (Open Access).
Chivers, C-A., Bliss, K., de Boon, A., Lishman, L., Smith, R., Rose, D. C. (2021). Videos and podcasts for delivering agricultural extension: achieving credibility, relevance, legitimacy, and accessibility. The Journal of Agricultural Education and Extension. Full text (open access)